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South Africa Top 4 revenue growth region for WPP

WPP has released its First Quarter Trading Statement for the three months ended 31 March 2013. Revenues in sterling up almost 6% at £2.532 billion. First quarter profits and operating margin were reported as above budget and well ahead of last year. Average net debt increased by £331m (-12%) to £3.015 billion. Net new business of $1.504 billion was acquired in the first quarter, compared to $1.855 billion in the first quarter last year.

Q1 2013 showed “a similar pattern to the final quarter of 2012 with strong like-for-like growth in Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe and advertising and media investment management and sub-sector direct, digital and interactive,” the group reports.

In terms of revenue growth by country Argentina grew by more than 20% followed by Brazil, South Africa and Thailand, all of whom achieved revenue growth of between 15-20%.

Cell C denies it is out to pitch as fallout from Vodacom account move continues

The Cell C advertising account is not out to pitch. Karin Fourie, Senior Manager: Public and Media Relations at Cell C, confirmed that the account not being moved. “Ogilvy is still our agency of choice,” says Fourie.

It has been widely speculated in the ad industry that Cell C would be ill pleased to sit in the same group (WPP) as Vodacom (with Ireland/Davenport) and MTN (with MetropolitanRepublic) and that the account has gone out to pitch.

The two creepiest Loerie winning ads this year

MarkLives.com picked the two creepiest ads awarded at the Loeries this year.

1. Fox International Channels, TOP TV: Life goes on. Again.
Agency: Ireland/Davenport
Loerie: Campaign Silver TV Trailers, Channel & Station Promos

2. VW Polo GTI: Date Drive
Agency: Ogilvy Cape Town
Campaign Bronze PR Communication Campaign
Silver Microsite
Campaign Silver Digital Mixed-Media Campaign

South Africans could apply for date drives in the new Polo GTI. It would help them impress a hot date ‘and improve their chance of scoring.’ Participants filled in pre- and post- ‘drive’ questionnaires.