MarkLives.com picked the two creepiest ads awarded at the Loeries this year.
1. Fox International Channels, TOP TV: Life goes on. Again.
Loerie: Campaign Silver TV Trailers, Channel & Station Promos
2. VW Polo GTI: Date Drive
Agency: Ogilvy Cape Town
Campaign Bronze PR Communication Campaign
Campaign Silver Digital Mixed-Media Campaign
South Africans could apply for date drives in the new Polo GTI. It would help them impress a hot date ‘and improve their chance of scoring.’ Participants filled in pre- and post- ‘drive’ questionnaires.