by Arthur Goldstuck (@art2gee) We heard much about the Internet of Things and Big Data, but now it’s getting practical.
by ORiSA. Alastair Tempest, Ecommerce Forum of Africa CEO, answers four big questions about online retail.
by Charlie Stewart. I’m talking about our willingness to make false claims when dealing with brands and the way they, in turn, hoodwink us by pretending they care about our opinions.
by Mark Eardley. In B2B, things are what they used to be. Just listen to The Man.
PwC and IAB South Africa has released the results of the 2016 Internet Advertising Revenue Report. Key outcomes from the annual report indicate total internet advertising, across all forms, devices and platforms, increased by 13% to R3.95bn. Regardless of the downturn in the South African economy, the internet advertising market continued to show healthy growth […]
by Carl Cardinelli. It’s 2016. Two thousand and sixteen. Am I the only one who is still receiving briefs for “viral campaigns”?
a #TheFutureByDesign feature by Jarred Cinman on tracking important ‘net trends, as not doing so may leave a brand in the wilderness in years to come.
by Oresti Patricios (@orestaki) A couple of weeks ago, Ireland/Davenport quickly spotted an opportunity to capitalise on the viral nature of #thedress for one of its clients — the Salvation Army’s Carehaven. The result is a campaign that is simple, smart — and the flash of inspiration is in the wording “black and blue.”
by Emma King (@EmmainSA) The previous year was a big one for me. I made the jump and started my own business — and, of course, with such a massive change, came massive learnings. So, without being deadly serious, here are some of the things that I learnt in 2014
by Robyn Daly (@robyndaly) As online shopping gathers momentum in South Africa, the next big opportunity for content marketing is around the corner. Here’s a toe-dipping of what the digital magazine ocean looks like.