by Andrew Barnes. Brand choice is a luxury that poverty doesn’t tolerate.
Search results for: instant gratification
Forget ranking first — we want position zero
by Tiffany Markman. Here’s the one copy goal a website should have to survive 2020.
#BigQ2020: A brave new world!
by Prakash Patel. Let’s get focused by knowing where we want to be in a year’s time — by being more purposeful and committed to becoming greater visionaries, innovators, disruptors and thinkers
Zeitgeist of Now: Anti-perfection’s rise
by Jason Stewart. Here are some key lessons that brands may take from the anti-perfection trend.
Q5: Keeping brands fresh, with Michelle van Schalkwyk-Haley
by Carey Finn. The head of brand for Pick n Pay shares insights into moving beyond functional advertising.
Gestalt: Managed digitalisation to reduce customer churn
by Leeya Hendricks. Digital transformation is a must for continued survival but a great risk is its potential to disrupt customer relationships.
#Loeries2018: The chillest and the K-word
by Herman Manson. Ah, Durbs, the chillest place in South Africa. And, once again, the destination for (mostly) SA advertising creatives looking for some awards-bling and a good time.
Technology — the challenge for marketers
by Andrew Mackenzie. We will almost certainly wake up tomorrow with a new platform, feature, or app. How will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?
eMarketplaces & Brands: The ecommerce price point
by MarkLives. We emailed a panel of key industry executives for their take on the South African ecommerce market. Next up is Karl Hammerschmidt of RunwaySale.
Fair Exchange: Thinking vs doing
by Erna George. Why you should master your thinking focus for powerful delivery.