by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?
by Marguerite Coetzee. Greyton’s blend of old and new is a reflection of how we may influence and be influenced by the times.
by Bradley Elliott. The first step is to fully appreciate the significant differences between B2C and B2B marketing.
by Bradley Elliott. Influencer marketing, and the technologies and data that unlock this, is central to B2B marketing.
by Bradley Elliott. The key criterion for selection in the influencer game? Reach. But this is a flawed, old-school approach to a digital world.
by Bradley Elliott. Influencer marketing and celebrity endorsement are very different, but related, aspects of the social media marketing landscape.
by Herman Manson (@marklives) Webfluential, the web platform that connects brands with social-media influencers, has announced a deal through which Naspers’ digital media sales company, The SpaceStation, will be representing its sales portfolio to marketers. MarkLives caught up with Webfluential CEO, Steven Murray, to find out more.
by Bradley Elliott. What will the future of influencer marketing look like?
By MarkLives. Ad Talent Africa has released its 2023 salary survey, offering insight on who earns what in adland and marketing in South Africa. This annual survey isn’t intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year. The survey found remote and hybrid …
We take a closer look at industry bodies for the marketing and advertising sectors.