Making the in-house agency model work
by Carey Finn. Efficiency is the name of the game, according to Oliver Africa’s leadership team.
The Martini Shot: How intl approach to in-house production impacts here
by Bobby Amm. The knock-on effect in the South African commercial service industry has been evident, with a huge drop in work this past summer season.
#AdForumSummit Day 1: Pitches now happen in-house at DDB
by Johanna McDowell. DDB was first up and it’s fascinating to see how a leadership change in the past 18 months has changed the way that this agency presents itself.
#BigQ2018: Marketers to take digital in-house at unprecedented rate
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.
By Invitation Only: Downsides of in-house production
by Bobby Amm. Any advantage to using an ad agency’s in-house production company on mid-to-high-end projects may be short-lived.
Hippo.co.za moves ad account in-house
South African online insurance and financial comparison website, Hippo.co.za, has moved its advertising account in-house. “As a growing brand, we are always pushing boundaries and venturing into untouched avenues which is why we have decided to move away from using advertising agencies in June 2016 and are now running all marketing services in-house,” says Derek […]
Shelf Life: Bringing taste in-house
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: Weylandts launches Tastemakers, Brandhouse mixes it up, Source Africa opens in Cape Town, and StreetSmart hits the R10m mark.
#Directory: Marketing & advertising associations
We take a closer look at industry bodies for the marketing and advertising sectors.
How to play together to win
by Gillian Rightford. Let’s look at how to build a process and culture that generates great creative output.
BREAKING: Media24 planning to close multiple magazines, newspapers
by MarkLives. Subject to finalisation, Media24 wants to close five magazines and two newspapers; outsource and reduce the frequency of its remaining monthly magazines; take two newspapers digital only; and reduce staff in related support services.