Ogilvy Cape Town and Gloo get together
by Herman Manson. The physical merger between the Gloo and the Ogilvy Cape Town teams starts in June 2016.
Gloo@Ogilvy adds MTV and BET to portfolio
Ogilvy & Mather South Africa’s digital and customer engagement business, Gloo@Ogilvy, has won the MTV Base (DStv channel 322) and BET (DStv channel 129) accounts, part of the Viacom International Media Networks Africa (VIMN) multimedia entertainment stable. Gloo@Ogilvy already works on the digital design business for Viacom-owned brands, MTV and Comedy Central. Says Chris Torline, […]
Gloo@Ogilvy Johannesburg appoints ECD
Gloo@Ogilvy has appointed Matthew Barnes as executive creative director to its Johannesburg creative operation. Barnes joins the agency from 1886 (FCB Johannesburg). “We are thrilled to have Matthew join our creative team. His cross-media experience is directly aligned to our ambition to push integration and to create the new agency model,” says Pete Case, chief […]
Account moves: Gloo@Ogilvy wins Castle Milk Stout
Following a three-way pitch process spanning several weeks, Gloo@Ogilvy in Johannesburg has been appointed as the digital communications partner to SABMiller Africa brand, Castle Milk Stout, it was announced on Thursday, 19 March 2015. Working together with appointed creative agency of record, O&M Africa, Gloo@Ogilvy will deploy an integrated and strategic digital approach across multiple […]
Pete Case on the Ogloovy deal
by Herman Manson (@marklives) It was a deal that industry insiders had been speculating about for months. Then, in November 2014, Gloo Digital Design and WPP-owned Ogilvy & Mather South Africa finally announced the merger.
New MD for Gloo Cape Town
Gloo has appointed Paula Hulley as managing director of its Cape Town business. Hulley was one of the first people to join Gloo in 2006 and has moved through the ranks to her current position, after working in the account management team. Her previous role was deputy MD, which she held for two years. Under […]
WPP statement: Ogilvy & Mather has acquired Gloo Digital Design
WPP announces that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired Gloo Digital Design, an award-winning South African digital design agency specialising in creative campaign solutions for all sectors across the digital media space.
Account wins: Gloo wins Nivea digital account
Beiersdorf Southern Africa has appointed Gloo to drive the digital marketing strategy for Nivea, one of the world’s largest skin care brands. Gloo secured the account by winning a closed pitch for the business. — MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up […]
Account wins: Vodacom appoints Gloo to lead digital marketing
Vodacom South Africa has appointed Gloo as its digital agency. Gloo will help Vodacom amplify its brand using web, mobile and touch technology – as well as create strategies to retain and acquire customers. — MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up […]
Gloo eyes expansion to Middle East
Digital agency Gloo is seeing budgets dedicated to digital going up by as much as 50%, says Gloo ECD Pete Case, as corporate South Africa keeps shifting budget towards digital platforms. And it’s going towards more than marketing in its traditional sense, says Case, who cites Spur as one client investing in digital as a means to manage brand material going out to franchises.