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Gloo@Ogilvy Johannesburg appoints ECD

Gloo@Ogilvy has appointed Matthew Barnes as executive creative director to its Johannesburg creative operation. Barnes joins the agency from 1886 (FCB Johannesburg). “We are thrilled to have Matthew join our creative team. His cross-media experience is directly aligned to our ambition to push integration and to create the new agency model,” says Pete Case, chief […]

Pete Case on the Ogloovy deal

by Herman Manson (@marklives) It was a deal that industry insiders had been speculating about for months. Then, in November 2014, Gloo Digital Design and WPP-owned Ogilvy & Mather South Africa finally announced the merger.

New MD for Gloo Cape Town

Gloo has appointed Paula Hulley as managing director of its Cape Town business. Hulley was one of the first people to join Gloo in 2006 and has moved through the ranks to her current position, after working in the account management team. Her previous role was deputy MD, which she held for two years. Under […]

Account wins: Gloo wins Nivea digital account

Beiersdorf Southern Africa has appointed Gloo to drive the digital marketing strategy for Nivea, one of the world’s largest skin care brands. Gloo secured the account by winning a closed pitch for the business. — MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up […]

Account wins: Vodacom appoints Gloo to lead digital marketing

Vodacom South Africa has appointed Gloo as its digital agency. Gloo will help Vodacom amplify its brand using web, mobile and touch technology – as well as create strategies to retain and acquire customers. — MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up […]

Gloo eyes expansion to Middle East

Digital agency Gloo is seeing budgets dedicated to digital going up by as much as 50%, says Gloo ECD Pete Case, as corporate South Africa keeps shifting budget towards digital platforms. And it’s going towards more than marketing in its traditional sense, says Case, who cites Spur as one client investing in digital as a means to manage brand material going out to franchises.

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