Market Research Wrap: Connecting with the multitasking generation
by MarkLives. Joe Public Shift’s “Generation Fluid” and BRP’s “2019 Special Report – Personalization”.
By Invitation Only: Lead generation in the age of PoPi
by Gareth Mountain. Lead generation needs to be done correctly, and not many companies spend enough time on honing campaigns.
Brands & Branding: Brand use transcending generations
by Snethemba Phakathi & Adrie le Roux. This case study seeks to explore how Sunlight Liquid has established and maintained brand loyalty among lower LSM groups.
Adnalysis: Millennials not a target market but a generation
by Bogosi Motshegwa. It’s interesting how, irrespective of the category, industry, products and or services, the target segment is always “millennials”. How is it possible, though?
Ad of the Week: Viva the selfie generation — Cell C
by Oresti Patricios. 1886 (a FCB Africa company) teams up with director Slim of Egg Films to create a message for the summer campaign of mobile operator Cell C, #ConnectYourWay.
Shelf Life: Ecoffee Cup — the new generation takeaway
Ecoffee Cup captures South Africa; SANBS in a world without A, B and Os; and out with LSMs, in with SELs — Cheryl Hunter’s weekly pick!
#Top40TVratings: Generations back on top
by SAARF & MarkLives (@marklives) And Generations Tis back on top of our National and DStv charts for the week of 1–7 December 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Talking Radio: Getting ‘Generation Skip’ to keep listening
by Angela Haarhoff (@ANGtheHOFF) For those of us who still hold on to those very fond memories of earlier radio in South Africa, we can only wish the same for Generation Skip and younger – that they, too, will be able to look back and say that radio left an indelible mark in their lives.
Nando’s weighs in on Generations debacle
Sixteen actors from the wildly popular SABC 1 soap Generations have been fired by the show’s executive producer Mfundi Vundla. Nando’s has entered the fray with a poster telling Vundla ‘to leave the firing to us.’ Nando’s is of course famous for its flamed-grilled peri-peri chicken. — MarkLives’ round-up of top ad and media industry […]
Indy Ad Exec: The next generation is “un-advertising”
by Tom Fels (@thomasfels) In the spirit of ‘un-advertising’, your next piece of communication could be (or should be) a game, stunt, product placement, TV series or endorsement, rather than a print ad or standard TV execution. Old ways of thinking evoke old responses.