by Ann Nurock. When we eventually come out of this lockdown, consumers and brands will behave differently and agencies need to be ready to adjust to this different world.
Search results for: future-proof
#BigQ2019: Future-proofing your brand for 2019
by Nicole Shapiro. What should smart marketers be focusing on for the coming year to future-proof their brands?
Motive: Resistance + tension could future-proof your agency
by Andrew Welch. In the agency environment, “resist” a verb to live by.
#Directory: Research, publishing & PR associations
We take a closer look at industry bodies for the Research, publishing and public relations (PR) sectors.
Fair Exchange: Rebalancing for branding post #CoronavirusSA
by Erna George. One phrase you may not have heard of is to “focus on the dance” and this is exactly what we as marketers and advertisers need to be doing at present.
#CoronavirusSA: Providing effective PR services during lockdown
by Mkhuseli Vangile. Here are some guidelines that can help PR and marketing agencies with these tasks for clients.
EXCLUSIVE: #covid19’s impact on SA adland — survey results
by MarkLives & HaveYouHeard. Our #covid19adland survey results are now in and help build a national view of the evolving environment.
Extract: Impact on industries in Africa’s future world of work
by Amanda Murray & Nokuthula Radebe. Africa’s cultural comfort with diversity and informal short-term work means that the continent is well-placed to access the future world of work.
#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty
by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
Press Pass: Money is news media’s biggest challenge — Khadija Patel
by Carey Finn. The editor-in-chief of the Mail & Guardian believes that it is up to journalists to secure the future of democracy.