by MarkLives. Camilla Clerke of HelloFCB+ is the next key female executive to give us her assessment of the state of adland.
Search results for: fearless girl
Feminism is not a marketing strategy
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?
Brands continue to challenge gender norms
by Leigh Tayler. 2017 has shown no sign of the growing consciousness around women, their rights and gender-stereotypes unravelling slowing down.
Dude, just move me… and I’ll buy
by Gau Narayanan. Let’s look at what kind of work works before I try and explain why it does and the implications for marketers and agencies.
#CannesLions — candy store of where creative industry is headed
by Thomas Mueller. To me, the common thread in the most-memorable Cannes Lions work was its focus on people and innovation.
Media Redefined: Putting the Cannes Media Lions into context
by Martin MacGregor. Any media strategy’s goal should be to put the advertising message into context so that it is fully understood.
Young, Gifted & Killing It: Hlamalani Sunshine Shibambo
by Veli Ngubane. Hlamalani Sunshine Shibambo is a hero. I’ve been running this column since 2016 and this interview brought me to tears.
Young, Gifted & Killing It: Ayandamantombazane Mhlongo
by Veli Ngubane. The Soweto-born, Thohoyandou- and Hillbrow-raised marketing superwoman shares her insights on youth culture and her career highlights.
#SPOTLIGHT: Adland, we need to talk
by Tarryn Pickup. Students spent nearly an entire lecture teaching me that gender bias is still alive and kicking in certain agencies recently.
YGK: Nwabisa Mda, Thembe Mahlaba & Bongeka Masango
by Veli Ngubane. This Women’s Month we showcase three phenomenal young women who’re changing how we consume content through their Pap Culture platform.