Carey Finn talks to Sarah Browning-de Villiers about the challenges lockdown and WFH have posed to communications for companies, and possible solutions.
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#BigReads2019: The big account moves of 2019
by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during the course of 2019.
Standard Bank changes media, digital agencies
by MarkLives. Wunderman Thompson South Africa and Mindshare South Africa are the two new agencies.
#BrandFocus: KFC South Africa still innovating & collaborating
by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.
Back2Basics: Are top B2B marketers thought leaders? Maybe not
by Mark Eardley. CEOs are saying “I want profitable, sustainable sales” and it’s clear that even very senior marketers aren’t getting it.
BREAKING: Another Top 5 bank out to pitch
by Herman Manson. This is the third major bank to go out to pitch over the course of the last year.
Standard Bank win a boon for M&C Saatchi Abel
by Carey Finn. Securing the country’s 23rd largest advertiser by spend is cause for celebration.
Standard Bank taps M&C Saatchi Abel for TTL, Ogilvy SA for brand
by MarkLives. This follows an extensive TTL pitch process which saw ad five agencies shortlisted for the main business.
Q5: Sphelele Mjadu delves into Dove’s #ShowUs campaign [interview]
by Carey Finn. The Unilever Personal Care senior PR manager for Africa talks us through Dove’s groundbreaking Project #ShowUs.
#Campaigns: Sbonis’ iDiski scores goal with help of Chelsea FC, Pirates
by MarkLives. This week we feature insight into the “Sbonis’ iDiski” campaign for Unilever SA’s Shield Deodorant from Chaos Theory, Gorilla and Edelman PR.