Shelf Life: Dove calls on all South African ‘real’ women

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Dove calls on all South African ‘real’ women; Philips unveils a portable shockproof speaker; Liqui-Fruit takes to the roads and social media; and Jockey takes to the streets in Botswana.

Shelf Life: Dove mirrors positive reinforcement for women

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: caring for moms and tots — Mommy Care launches in South; Africa; Pyrotec has the on-pack label market zipped up; Dove mirrors positive reinforcement for women; and Hungry Lion hunts with Moving Tactics.

The marketing long con — knowing isn’t half the battle

by Taazima Kala-Essack. I’m willing to bet many would agree: knowing is not even close to half the battle. There is much, much more to it than that.

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