by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
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by Leeya Hendricks. Various other disciplines are enabling marketing, influencing its future direction and enhancing its impact.
by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.
by Leeya Hendricks. Is this a welcome segue into a new customer-centric age, or a worrying miscalculation of what marketing is and does?
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
by Mark Eardley. In this fourth Q&A with Forrester’s Laura Ramos, we’re going to look at targeting.