by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
Sponsored Content: Standard Bank’s Pathfinders Challenge aims to find, reward and bring to market innovative ideas from entrepreneurs and young companies set on disrupting the financial services and banking industry by improving the customer experience. Winners stand a chance to share in over R500 000 in cash and additional development support from Standard Bank in […]
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
by Mark Eardley. In this fourth Q&A with Forrester’s Laura Ramos, we’re going to look at targeting.
by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.
by Mark Eardley. In this second Q&A with Forrester’s Laura Ramos, we’ll examine how a centric approach may be used to differentiate a B2B enterprise from its competitors.
BMW Group has extended its relationship with Accenture Interactive to support the BMW and MINI brands through the delivery and support of content and features across its digital channels worldwide. Accenture Interactive and BMW Group’s digital teams will be tailoring digital content to local requirements in multiple languages across 120 countries and delivering relevant advertising […]