by ORiSA. Amanda Herson, director of ecommerce, speaks about Cape Union Mart’s omnichannel future.
by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
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by Leeya Hendricks. It begins with identifying the customer’s needs, wants and problems.
by Charlie Stewart. A US appeals court ruled recently that Domino’s Pizza needed to make its website and app accessible to blind people.
by Leeya Hendricks. Various other disciplines are enabling marketing, influencing its future direction and enhancing its impact.
by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.