by ORiSA. Amanda Herson, director of ecommerce, speaks about Cape Union Mart’s omnichannel future.
Search results for: customer experience
Taking customer experience to the next level
by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
Customer experience the panacea for CMOs
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
Marketing united — managing the B2B customer experience
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
#3D: The total customer experience — a strategic imperative
by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
Social media and the customer experience
by Craig Hannabus. Have we gotten the social media marketing thing right? I’ve seen so, so many strategies, approaches, and methods come and go.
Clicks ’n Tricks: The frustrating opacity of customer acquisition
by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.
#CustomerFirst: Oh, Facebook, why are you like this?
by Craig Hannabus. Oh, Facebook, you’ve gone and done it again. You’re changing your UI and have divided the world into distinct groups.
#CustomerFirst: Is data really a currency?
by Craig Hannabus. There’s been much talk lately regarding data being a currency. It’s a concept that seems sound but I’d like to challenge it.
Are South Africans satisfied with their online shopping experience?
by Carey Finn. The latest Digital CX Report suggests SA consumers are budding brand advocates — but retailers need to iron out inefficiencies to ensure better online shopping experiences.