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Search results: crisis communications

New strategic communications agency launched

A new strategic communications firm, ByDesign Communications, has been launched by Kevin Welman and Vanessa Baard, both recently of FleishmanHillard. “While ByDesign Communications is a full-service communications, content and public relations firm that will partner clients on critical business issues, our management team has a unique balance of business and communications experience spanning the last […]

The Brand Bubble – The Looming Brand Crisis and How to Avoid It

Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.