by Candice Luis. Covid-19 is presenting legal and crisis teams with unprecedented challenges; now, more than ever, we need to come together as we navigate this uncharted territory.
by Tom Fels. As we rebuild, here are five areas in which we can take strategic advantage of the situation to foster more-conscious business.
by Candice Luis. Have companies considered their potential crises and are they truly ready to deal with the biggest crisis trajectory of all time: the court of public opinion?
by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue.
by Megan Power. Too often the pacts that brands make with us are broken, with trust eroded.
by Nadia Lotze & Kelly Duncan. Sometimes sticking to your guns may cause you to shoot yourself in the foot.
A new strategic communications firm, ByDesign Communications, has been launched by Kevin Welman and Vanessa Baard, both recently of FleishmanHillard. “While ByDesign Communications is a full-service communications, content and public relations firm that will partner clients on critical business issues, our management team has a unique balance of business and communications experience spanning the last […]
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
by MarkLives. Glen Bvuma, Samantha Watt, Larry Khumalo, Sam Swaine and Franco D’Onofrio each share something they believe their PR peers would benefit from reading.