by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?
Cheryl Hunter’s weekly wrap of the latest market and consumer research: smaller, better, faster; global migration; and dairy juice blends decline.
by Craig Page-Lee. I’m excited that Afric Oil has signaled a real interest in returning to retail fuel distribution and opening a chain of fuel stations again.
by Erna George. Brand managers must to return to their brand-positioning tools and properly evaluate how benefits such as convenience are expressed in their offers and brands. It’s about the full experience, not just about it cooking in two minutes.
by MarkLives. This week we feature insight into FCB Joburg’s “#ThisIsGlugGlug” campaign for Sasol.
by MarkLives. Arizton’s “True Wireless Headphones Market — Global Outlook and Forecast 2019–2024” and Forrester’s “The Future Of Department Stores: AD&D Imperatives”.
by Megan Power. It’s no accident that South Africa’s consumer protection legislation insists on the use of plain language.
by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.
Uber has launches a new South African campaign with the help of ad agency, Grey. Titled “Life before Uber”, the campaign highlights awkward moments that people would rather forget, such as having to rely on your parents to drive you around, always having to be the designated driver or running out of petrol on the […]
by Katlego Moutlana. 2019 is the year in which we expect local, African brands and businesses to use more forward-looking tech to improve CX and develop quality, well-designed products and strategies.