by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?
Cheryl Hunter’s weekly wrap of the latest market and consumer research: smaller, better, faster; global migration; and dairy juice blends decline.
by Craig Page-Lee. I’m excited that Afric Oil has signaled a real interest in returning to retail fuel distribution and opening a chain of fuel stations again.
by Erna George. Brand managers must to return to their brand-positioning tools and properly evaluate how benefits such as convenience are expressed in their offers and brands. It’s about the full experience, not just about it cooking in two minutes.
by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.
Uber has launches a new South African campaign with the help of ad agency, Grey. Titled “Life before Uber”, the campaign highlights awkward moments that people would rather forget, such as having to rely on your parents to drive you around, always having to be the designated driver or running out of petrol on the […]
by Katlego Moutlana. 2019 is the year in which we expect local, African brands and businesses to use more forward-looking tech to improve CX and develop quality, well-designed products and strategies.
by Rohan Reddy. One of the best ways to do document Africa is to be an observer of the streets.
by MarkLives. SA private labels worth R49bn; 2019 media predictions; and the #1 reason for buyers talking to sales teams — our weekly wrap of the latest market and consumer research.
by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.