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Search results: convenience

Fair Exchange: Convenience revisited

by Erna George. Brand managers must to return to their brand-positioning tools and properly evaluate how benefits such as convenience are expressed in their offers and brands. It’s about the full experience, not just about it cooking in two minutes.

Uber launches SA campaign with Grey

Uber has launches a new South African campaign with the help of ad agency, Grey. Titled “Life before Uber”, the campaign highlights awkward moments that people would rather forget, such as having to rely on your parents to drive you around, always having to be the designated driver or running out of petrol on the […]