by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?
Cheryl Hunter’s weekly wrap of the latest market and consumer research: smaller, better, faster; global migration; and dairy juice blends decline.
by Craig Page-Lee. I’m excited that Afric Oil has signaled a real interest in returning to retail fuel distribution and opening a chain of fuel stations again.
by Erna George. Brand managers must to return to their brand-positioning tools and properly evaluate how benefits such as convenience are expressed in their offers and brands. It’s about the full experience, not just about it cooking in two minutes.
by Rohan Reddy. One of the best ways to do document Africa is to be an observer of the streets.
by MarkLives. SA private labels worth R49bn; 2019 media predictions; and the #1 reason for buyers talking to sales teams — our weekly wrap of the latest market and consumer research.
by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.
Conversation LAB is the new digital agency of record for ASSA ABLOY across several African countries, including South Africa, Zimbabwe and Kenya. It will be responsible for all digital activity, including social media, search engine optimisation, paid media and managing the digital eco-system across core African markets. ASSA ABLOY manufactures and distributes products dedicated to security, […]
by Moonga Mkandawire. Marketing manager Ndela Sichizya gives us a brief look into the emergence of a new bank, Atlas Mara Zambia.
Booze battles, social strategy lessons and pets on the go — Cheryl Hunter’s weekly wrap of the latest market and consumer research.