by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.
by Johanna McDowell. By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC.
The PRISM Awards has announced its 2016 Call for Entries at the International Public Relations Association’s (IPRA) Golden World Awards held at the Sandton Convention Centre on 28 September. The deadline for entries is 15 February 2016, with the Awards ceremony scheduled for Sunday 17 April 2016. Now in their 19th year, the PRISM Awards […]
MarkLives has joined the Epica Awards jury. To celebrate, this global awards show is offering a €100 entry discount per SA agency.
For the second consecutive year, public relations consultancy Atmosphere Communications has scooped top honours in the Campaign of the Year category at the PRISM Awards — this time for its Sanlam ‘One Rand Man’ campaign. The consultancy, together with King James Partners, received the top accolade at the PRISM Awards Ceremony held at The Maslow […]
a The Media Report 2014 feature by Wadim Schreiner. Data is required for businesses to plan — be it in marketing or development or expansion. African data is notoriously bad — incomplete, inconsistent and unreliable. If the continent is to take its place on the world stage, governments and businesses need to find a way to work together to collect and provide the data that will encourage investment and growth.
by Herman Manson (@marklives) Johanna McDowell, the MD of the Independent Agency Search and Selection Company (IAS), has a storied career in South African advertising. We caught up with her to ask about the secrets to successful pitching, managing client chemistry sessions, how important awards are to winning business and why using pitch consultancies doesn’t mean marketers are abdicating their responsibilities.
The PRISM Awards organisers have announced the finalists for “Campaign of the Year” categories. The finalists, all public relations consultancies, will co-present with their clients to a high-level judging panel, with the final results being announced at the PRISM Awards Ceremony at The Maslow Hotel on 6 April 2014. The finalists are: Campaign Consultancy Client […]
Digital agency Gloo is seeing budgets dedicated to digital going up by as much as 50%, says Gloo ECD Pete Case, as corporate South Africa keeps shifting budget towards digital platforms. And it’s going towards more than marketing in its traditional sense, says Case, who cites Spur as one client investing in digital as a means to manage brand material going out to franchises.