by Erik du Plessis. Advertising creates a new reality which adds to the value of the brand and even the experience of consuming the brand.
Search results for: coca-cola taste the feeling
Cover Stories: Anxy, Luxe Noir, The Great Discontent, Vogue PT & Wet
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
Shelf Life: Egg, Ogilvy shift the focus for Metropolitan
Metropolitan launches #ISeeYou; McCann moves Cremora back in time; Coca-Cola Food Fest for local fare — Cheryl Hunter’s weekly pick!
Multisensorial marketing — the tasty
by Marguerite de Villiers. As marketers, we need to incorporate verbal, visual and experiential perspectives when marketing taste.
Multisensorial marketing — the visual aspect
by Marguerite de Villiers. These are various ways for multisensorial marketers to describe something without actually referring directly to what it looks like.
But Does It Work: Staying the same
Andy Rice uses the news that Coke has changed its slogan to discuss brand consistency and continuity.
Homegrown: Renewing the romance for brands
by Lynne Gordon. How do great brands keep relationships fresh?
Cannes Lions 2014: Final awards from Cannes 2014
The Cannes Lions International Festival of Creativity has announced the final winners that took home trophies from the 2014 awards. Categories awarded include Film, Film Craft, Branded Content & Entertainment and the Innovation Lions, as well as the Titanium and Integrated category.
Brand Politics: Unite and conquer
by Alistair Mackay (@almackay) What is the 2014 version of advertising that crosses racial divides? Segmentation strategy in South Africa is difficult: we don’t like to be treated differently, and we recoil from brands that pick up on any differences. That creates a tension for marketers.