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Wunderman SA appoints chief strategic officer

Wunderman South Africa has appointed digital marketing specialist and business strategist, Astrid Ascar, as its chief strategic officer. With close on 30 years’ experience, Ascar’s career has been entirely devoted to the media industry, spanning radio, television, print, mobile and digital channels. She began her career as a radio journalist before transitioning to television as […]

Gestalt: Elevating customer success

by Leeya Hendricks. In launching “Gestalt” and staying true to my column focus, it would come as a natural segue to start by discussing and putting the customer first for sustainable business success.

#3D: I’m not just a number — I am your customer!

by Prakash Patel (@prakashpatel_1) Data, data everywhere — but what does it really mean to us as marketers when often we only see data as numbers? Over the past few months, I’ve discussed the principles behind “Data Driven Marketing (DDM)”, “how to get strategic” and “building the foundation” — it’s now time to talk about data, the fundamental asset and crux of #DDM.