by Julia Ahlfeldt. While businesses in developed nations have been quicker to adopt the customer mandate than those locally — due in part to our slower adoption of and access to the internet — there are green shoots of change.
by Leeya Hendricks. Is this a welcome segue into a new customer-centric age, or a worrying miscalculation of what marketing is and does?
by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.
Wunderman South Africa has appointed digital marketing specialist and business strategist, Astrid Ascar, as its chief strategic officer. With close on 30 years’ experience, Ascar’s career has been entirely devoted to the media industry, spanning radio, television, print, mobile and digital channels. She began her career as a radio journalist before transitioning to television as […]
by Julia Ahlfeldt. Here are four ways to future-proof your business.
by Leeya Hendricks. In launching “Gestalt” and staying true to my column focus, it would come as a natural segue to start by discussing and putting the customer first for sustainable business success.
by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
by Prakash Patel (@prakashpatel_1) Data, data everywhere — but what does it really mean to us as marketers when often we only see data as numbers? Over the past few months, I’ve discussed the principles behind “Data Driven Marketing (DDM)”, “how to get strategic” and “building the foundation” — it’s now time to talk about data, the fundamental asset and crux of #DDM.