by Carl Cardinelli. It used to be shit to be the underdog. Now it’s cool.
Search results for: challenger brands
The Real McCoy: Of startups, challengers and nation brands
by Sean McCoy. Let’s rediscover that which makes us magical as South Africans and restore our unique flavour and potential as a country.
Brands & Branding: Brand-building — key lessons & insights from Nashua
by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.
M&N Brands launches agency with SKYY as 1st client
by Herman Manson. M&N Brands, owned by Zibusiso Mkhwanazi and Veli Ngubane of Avatar fame, has launched a new agency with Mbuso Ndlovu and Chiedza Quinchette.
EXCLUSIVE: Brand SA appoints challenger agency to digital account
by Herman Manson (@marklives) Brand South Africa has appointed AVATAR, effective 1 September 2014, to take on its digital advertising account. The challenger agency beat a field of some 80 interested agencies that were shortlisted to a count of 24.
Mike Abel asks are you a Challenger Brand or simply the Underdog?
M&C Saatchi Abel MD Mike Abel takes a closer look at the art of creating true challenger brands.
2020 & beyond is the era of the black-owned agency
by Zibusiso Mkhwanazi. I would like to expand on Jarred Cinman’s views — which I fully agree with — in his MarkLives, #BigQ2020 trends piece.
The Suit: Why most job descriptions for suits are rubbish
by Jason Harrison. “YOU are the strategist,” said the strategist after I asked who’d be doing the strategy for the launch of a challenger brand. “But I’m just an account manager,” I stammered.
#AdForumSummit: Reinvigoration through PR, gender balance & trends
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
Beyond Borders: Drivers and trends in forecourt convenience retailing
by Craig Page-Lee. I’m excited that Afric Oil has signaled a real interest in returning to retail fuel distribution and opening a chain of fuel stations again.