by Carl Cardinelli. It used to be shit to be the underdog. Now it’s cool.
by Sean McCoy. Let’s rediscover that which makes us magical as South Africans and restore our unique flavour and potential as a country.
by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.
by Herman Manson. M&N Brands, owned by Zibusiso Mkhwanazi and Veli Ngubane of Avatar fame, has launched a new agency with Mbuso Ndlovu and Chiedza Quinchette.
by Herman Manson (@marklives) Brand South Africa has appointed AVATAR, effective 1 September 2014, to take on its digital advertising account. The challenger agency beat a field of some 80 interested agencies that were shortlisted to a count of 24.
M&C Saatchi Abel MD Mike Abel takes a closer look at the art of creating true challenger brands.
by Zibusiso Mkhwanazi. I would like to expand on Jarred Cinman’s views — which I fully agree with — in his MarkLives, #BigQ2020 trends piece.
by Jason Harrison. “YOU are the strategist,” said the strategist after I asked who’d be doing the strategy for the launch of a challenger brand. “But I’m just an account manager,” I stammered.
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
by Craig Page-Lee. I’m excited that Afric Oil has signaled a real interest in returning to retail fuel distribution and opening a chain of fuel stations again.