Saatchi & Saatchi has been awarded the through-the-line creative account for Burger King, following a five-way pitch. The incumbent was The Jupiter Drawing Room (Cape Town). “In the last few years, Burger King international has built a reputation in award-winning creativity and we felt it was time to define our brand back home,” says Ezelna […]
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
by Oresti Patricio. Jupiter Cape Town and Ola! Films serve up a healthy dollop of tongue-in-cheek for Burger King’s new Tendercrisp offering.
by Charlie Stewart. The latest Burger King advert for the Connected Whopper is one of the more-innovative campaigns of the year-to-date.
The Jupiter Drawing Room Cape Town has been awarded the Burger King account. The business moves from King James Group, the burger joint’s launch agency in South Africa, and the new agency will hold the integrated account with a key focus on PR and digital. According to Luanne Slingerland, manager: PR and content at The […]
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Have it your way with Burger King; Checkers has it in the bag; a new liqueur from BlueSky; and the designer new Lancôme makeup range campaign preview
by Kim Penstone. How do you grow a new brand, in a depressed and downtrodden consumer environment, in an overtraded market?
by Oresti Patricios (@orestaki) Fast food is an incredibly competitive segment of the market, and the competition hots up even more when it comes to the chicken wars. Chicken Licken delivers a power punch with its new television commercial from Net#work BBDO, “Big John”, which is a whole barrel full of chuckles.
by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to market on social.
by Charlie Stewart. Conspiracy theorists are wagging their tongues about the search giant’s monetisation motives.