King Price captures consumers with comedy; Burger King’s Whopper guide dog; and Ballo expands into apparel — Cheryl Hunter’s weekly pick of ads, product, packaging, design, insight, food, décor and more!
by Remon Geyser. Marketing, creative and advertising professionals in Kenya, Ghana and Nigeria take a look at “Pa-rum-pum-pum-pum”.
by Remon Geyser. Today we’re digging deeper into the harder-to-measure, longer-term approach of emotive advertising campaigns.
by Remon Geyser. Today we’re looking at how creatives from Kenya, Ghana and Nigeria perceive the SA TVC, “Delicious Double Creamy Country Fresh”.
by Remon Geyser. It’s no secret that South Africans love ads that are humorous. But will this type of advertising work elsewhere in Africa?
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.
by Remon Geyser. Our Springleap creative panel in Ghana has a few recommendations that may help brands carve themselves a tidy niche there.
by MarkLives (@marklives) In the latest Ad Feature, Andy Rice gives a report back after his visit to the US, looking at how different television advertising there is to what we get here in South Africa, and the three-person panel chooses one Superhero and two Heroes.
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oreo’s culture-jacking hits South Africa, Lay’s launches a 50%, less fat chip, Shannon’s Merlot released and adidas’ custom designer mag out.
by Colwyn Elder (@colwynelder) Over recent years the sustainability movement has served to reconnect people with where their food comes from, what’s in it, how and where it’s grown and its nutritional content.