by Arthur Goldstuck (@art2gee) The water delivery crisis in South Africa has shocked many who rely on official statistics. The illusion of universal access was one of the lessons of broadband in South Africa.
The truth is out – the debate that has been raging across the South African gaming community (see below) about who are better gamers – boys or girls – was in fact a marketing campaign planted by new IS broadband provider PLuGG. PLuGG targeted the gaming community as a core niche in its customer base. It planted posts on gaming forums and blogs, and even put out YouTube videos supporting one side or the other, with the help of agency Hello World. PLuGG conceived the campaign to conclude around a first-of-its-kind Girls vs. Guys Game-Off event that was held at the end of 2008.
by Carey Finn. SA country manager, Ryan Solovei, shares insights into the company’s local operations.
by MarkLives. Here’s the final batch of Loeries 2019 finalists announced during Creative Week Durban, 19–25 August 2019.
by Charlie Stewart. The web is broken. And its founder, Tim Berners-Lee, wants us all to do our part to fix it.
by Brenda Koornneef. Some of my FMCG sector observations, learnt through trial and error, may come in helpful for marketers brave enough to seek growth opportunities elsewhere in Africa.
by Megan Power. I didn’t cheer the demise of the embattled Advertising Standards Authority this month.
by MarkLives. Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. This is the first batch.
by Arthur Goldstuck. The FTTH revolution that has swept suburban South Africa is about to arrive in the country’s townships.
by MarkLives. Nathan Reddy of Grid Worldwide has become the first designer to be inducted into the Loeries Hall of Fame.