by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.
by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
by James Maposa. For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring it delivers on its promise over time.
by Dr Carla Enslin. Consider the infinity loop, in all its seductive and sinuous elegance. But it can also be quite useful as a physical demonstration and metaphor when applied to strategic brand-building.
by Erna George. Functional benefits such as ‘double the goodness’ or ‘three times the power’ are nowadays difficult to uphold as they are easily copied. And, with increased choice and consumer cynicism, they are no longer good enough.
As someone who dislikes the practice of admiring or describing problems ad infinitum, Sizakele Marutlulle suggests interventions on representation worth exploring.
by Siwe Lawrence. As you read this column finale and as you navigate your life, lead with a purpose that will inform what shape your career takes and infuse the magic touch that can only be yours.
by Emma Odendaal. Consider your brand’s role in the ‘new normal’ and how it can alleviate the worry in your customers’ lives with these defining characteristics of the new consumer psyche.
by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.