by Herman Manson. We wrap up our Big Q Consultancies series by pulling out the highlights and key insights from the individual contributions.
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Big Q Consultancies: Ad agency, consultancy biz models converging
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Andy Sutcliffe of 34°.
Big Q Consultancies: Difficult to shake campaign-dominant logic
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Joshin Raghubar of iKineo.
Big Q Consultancies: Problems used to be more one-dimensional
by MarkLives. We asked a panel of key industry execs for their take on consultancies eating ad agencies’ lunch. Next up is Wayne Hull of Accenture.
Big Q Consultancies: You have to understand the context of clients
by MarkLives. We asked a panel of key industry execs for their take on consultancies eating ad agencies’ lunch. Next up is Heidi Custers of Deloitte.
Big Q: Agencies, consultancies have much to learn from each other
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Prakash Patel of Fogg.
Big Q: Can ad agencies take on the consultancies?
by MarkLives. What may the broader agency and marketing community learn from the rise of non-traditional firms now operating in the ad agency space? First up is Jerry Mpufane of M&C Saatchi JHB Group of Companies.
#BigQ2020: A new decade of change in the advertising industry
by Johanna McDowell & César Vacchiano. Where to from here? We present 10 trends for 2020 and the decade to come.
#BigQ2020: The future is here
by Jarred Cinman. Like all good trend-watching articles, I will pare it down to three big things to watch out for in South African adland this year.
#BigQ2020: Efficient vs effective
by Marc Horne. This is the era of opportunity, and it’s our chance to be part of defining how brands and agencies engage going into the future.