by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?
by Tenielle Maris. Brands are demonstrating the art of nudging in simple ways that go back to human-led insights and don’t necessarily rely on traditional rewards.
by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.
by Colwyn Elder (@colwynelder) The school of Behavioural Economics, or Nudge theory as it has popularly become known, has enjoyed increasing attention from our industry over recent years. It was pushed through the IPA (Institute of Practitioners in Advertising) by advocate Rory Sutherland, during his year as chairman and has been growing in popularity ever since.
by Rita Doherty. Invest in marketing during a recession, so you can bounce back stronger. Here’s some research to back this up.
by MarkLives. For 2019, The Mediashop has been voted as most-admired media agency in SA, with PHD and TMI Collective as joint runners-up, by SA ad agency execs.
by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
by Bradley Elliott. We speak to advertising veteran, Danni Dixon, who now heads up marketing at Investec SA, in this fifth Only Connect podcast episode.
by Bradley Elliott. Uber Eats SA GM Ailyssa Pretorius and I chat about why data is critical to sustaining competitive brand advantage in this first Only Connect Podcast and transcript.
by Gau Narayanan. Our primary marketing challenge is to tackle one thing and one thing alone: mass indifference.