by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?
Search results for: behavioural economics
Headspace: Behavioural science & consumerism
by Tenielle Maris. Brands are demonstrating the art of nudging in simple ways that go back to human-led insights and don’t necessarily rely on traditional rewards.
Q5: Kirsty Dugmore on evidence-based marketing [interview]
by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.
Green Sky Thinking: A nudge in the right direction
by Colwyn Elder (@colwynelder) The school of Behavioural Economics, or Nudge theory as it has popularly become known, has enjoyed increasing attention from our industry over recent years. It was pushed through the IPA (Institute of Practitioners in Advertising) by advocate Rory Sutherland, during his year as chairman and has been growing in popularity ever since.
#CoronavirusSA: How to grow in a covid-19 recession
by Rita Doherty. Invest in marketing during a recession, so you can bounce back stronger. Here’s some research to back this up.
#AgencyLeaders2019: Most-admired media agency
by MarkLives. For 2019, The Mediashop has been voted as most-admired media agency in SA, with PHD and TMI Collective as joint runners-up, by SA ad agency execs.
Always Learning: Experience at the heart of marketing
by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
Only Connect Podcast: How to win in the attention economy • Ep 5
by Bradley Elliott. We speak to advertising veteran, Danni Dixon, who now heads up marketing at Investec SA, in this fifth Only Connect podcast episode.
Only Connect Podcast: How CMOs can use data to be sense-makers
by Bradley Elliott. Uber Eats SA GM Ailyssa Pretorius and I chat about why data is critical to sustaining competitive brand advantage in this first Only Connect Podcast and transcript.
Unorthodoxy: Combating brand indifference & active avoidance
by Gau Narayanan. Our primary marketing challenge is to tackle one thing and one thing alone: mass indifference.