Arcade Content is an award-winning division of Egg Films, specialising in brand films and music videos, with directors in Cape Town and Johannesburg.
Egg Films has launched Arcade Content, a new division that produces content that falls outside the realm of traditional TV commercials, including brand films, web series and music videos. “We are breaking the mould of commercial filmmaking with a more minimal, guerrilla-style of shooting but with all the backup of an established production company,” says […]
by Oresti Patricios. imagineNATION Alliance and Giant Films continue Ballantine’s content-driven campaign with a TVC featuring Black Motion.
by Herman Manson. The move was driven from client-side, says Publicis Africa Group, with Unilever being the agency’s founding client in SA.
This past week has seen two very popular, heated discussions on 10and5. The first being the CLEAR Claw Machine by Cow Africa. Some of readers seem to feel fatigued by the number of Arduino/Kinect projects that have popped up, but we find that it’s an interesting medium that has entered advertising and will continue to feature the best work we see from that field, just as we’ll do the same for the TV ads. Which brings me to our second most discussed piece of work – a TV ad for Yellow Pages. The funny piece produced by 360eight and Velocity Films proves that the traditional 30 second spot is still a credible force in creating word of mouth.
In our illustration features we’ve started our 2013 series on Creative Women. Be sure to read about Kim Longhurst and her amazing work that she produces from Durban. We also chat to artist Paul Senyol about his process and way of working.
Finally – if you are a Capetonian visiting Johannesburg or a local Joburger looking for creative co-working space, your prayers have been answered. We’ve rounded up the 5 best co-working spaces in Johannesburg for creatives. No more sitting in coffee shops trying to concentrate. Read through our best collection below and be sure to follow 10and5 on Facebook or Twitter if you’d like more regular updates.
by MarkLives. What are the expectations for the branded content industry in 2018? Lebogang Rasethaba of Arcade Content and Egg Films gives his take.
by Oresti Patricios. NATIVE VML and Arcade Content have created a Standard Bank campaign to lift South Africans out of the doldrums.
by Lebogang Rasethaba. People won’t consume bad content in much the same way they won’t eat things that will kill them.
by MarkLives. Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. This is the fifth batch.
by Veli Ngubane. We struck gold this year, and we didn’t have to dig too deep to find the shining nuggets in our industry. We look back on their stories.