“Make it go viral” — WTF?!

by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.

Brands & Branding: Consumer 2020

by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.

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