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S’HOT 2011 review: Worth waiting for

The Client: Allan Grey
The Agency: King James
The Brief: Remind consumers that Allan Gray is a South African investment company that has always focused on long-term investing.
Creative Solution: The longer you give something, the more you nurture it, and the more patience you have, the more it will grow.
Creative Team: Alistair King (Creative director), Karin Barry-McCormack (Art director), Paige Nick (Copywriter)

Giant quilt turns into a great billboard

Hot off the heals of their Gold Loerie-winning Billboard of last year in which they built a billboard out of 6000 puzzle pieces over a four week period, Allan Gray and its ad agency King James have once again pushed the boundaries of outdoor media with their latest billboard that was erected at Cape Town International recently. In line with Allan Gray’s ongoing strategy of “anything worthwhile usually takes time”, over a three month period a giant three metre by twelve metre quilt was stitched out of twenty four different fabrics, with over nine hundred individual squares. The message ‘Patience is our virtue’ is patterned into the design. This quilt was then literally hung on the billboard.

All the Pendoring 2018 winners

The overall winner for the 2018 Pendoring Awards is Joe Public United for its Castle Milk Stout Get It Back campaign, with the overall winning student being North-West University for the Volk and Vaderland interactive installation. The awards, held on Thursday night, 1 November 2018, focused on advertising executed in 10 of South Africa’s indigenous […]