by Johanna McDowell. Here are some trends to look out for in the coming months.
by Johanna McDowell. Here are some early observations from the Scopen agencyScope 2017 fieldwork in South Africa.
Johanna McDowell, Scopen partner and director for the UK and South Africa, has announced the start of fieldwork for AgencyScope South Africa 2019/20. It will include face-to-face interviews with an anticipated 260 chief marketing officers (CMOs) this year. Biennial study AgencyScope South Africa is a biennial study conducted by international research consultancy, Scopen, on what […]
by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
by Johanna McDowell. What is the secret? What is the magic ingredient that will get agencies through the doors of marketers?
by Johanna McDowell. Should marketers be trying to incentivise agencies as part of their remuneration structures?
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.