by Johanna McDowell. Here are some trends to look out for in the coming months.
Johanna McDowell, Scopen partner and director for the UK and South Africa, has announced the start of fieldwork for AgencyScope South Africa 2019/20. It will include face-to-face interviews with an anticipated 260 chief marketing officers (CMOs) this year. Biennial study AgencyScope South Africa is a biennial study conducted by international research consultancy, Scopen, on what […]
by Johanna McDowell. Here are some early observations from the Scopen agencyScope 2017 fieldwork in South Africa.
by Johanna McDowell. Here are 10 conclusions from agencyScope 2016 South Africa — the first-ever SCOPEN report for the country.
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.