by Johanna McDowell. Arthur Sadoun’s stance is that transformation starts with the clients and, when they transform, the agency can transform.
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 2 of the 2013 AdForum Worldwide Summit started off with a taped message from Sir Martin Sorrell of WPP in response to key questions we were asking regarding the WPP group, as well as the potential impact of the Publicis Omnicom Group merger. Sir Martin believes that it is a “fatally flawed” merger, badly handled from a PR and client perspective with little consultation with staff and clients alike. It spells great opportunity for WPP.