by Johanna McDowell. Day two’s takeout is simple: if an agency these days doesn’t have in-house content production, it’s not an agency of today.
Search results for: adforum production
#AdForumSummit: More acquisitions planned — Accenture Interactive
by Johanna McDowell. Much expansion is planned for Accenture Interactive, with more acquisitions in key markets.
#AdForumSummit: Tech and consumers rule — IPG
by Johanna McDowell. IPG consists of many agencies in different disciplines but this presentation was about the group layers that support the various agencies.
#AdForumSummit: Humanity, ecology & technology — Havas Creative
by Johanna McDowell. The third virtual session of the AdForum Worldwide Summit 2020 on Wednesday 1 July was with Havas Creative.
#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty
by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
#AdForumSummit London: Clients taking back control of data, processes
by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
#AdForumSummit LA: Film, branded content growth now exponential
by Johanna McDowell. We pitch consultants met with Spark44, 180 LA and Deutsch on Day 5 of the AdForum Worldwide Summit Los Angeles, Friday, 12 April 2019.
#AdForumSummit LA: Clients wants media back in creative agencies
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
#AdForumSummit LA: Focus on content & collaboration
by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.
#AdForumSummit LA: Insight into WPP’s restructuring
by Johanna McDowell. On our first day in LA, we met with MeringCarson, WPP, Fred & Farid (with AAR Group), Circus, and The Many.