by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
by Johanna McDowell. A look into the future from Los Angeles — four days and 11 agencies/media companies!
by Johanna McDowell. The Worldwide Summit in Berlin last week was the first time that AdForum had been to Germany.
by Johanna McDowell. The good news on Day 3 was that the network agencies are embracing change as much as the newer startups.
by César Vacchiano. Day 1 was about transformation, gender equality, digital transformation in business, innovation, new countries at Cannes, a shift in media companies and going from seven to five days of festival.