by Johanna McDowell. “Storytelling”, “narrative”, “agile” and “the holding company model is broken” are words and phrases being said most frequently during this summit.
by Johanna McDowell. We pitch consultants met with Team One, The Stagwell Group and Dentsu Aegis Network on Day 3 of the AdForum Worldwide Summit Los Angeles, Wednesday, 10 April 2019.
by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
by Johanna McDowell. Here are 10 things that stood out at the recent AdForum Worldwide Summit in New York City, 23–27 April 2018.
by Johanna McDowell. On the last two days we met with Fly, Serviceplan, the 4A’s, The Escape Pod, The Media Kitchen, MDC and R/GA.
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
by Johanna McDowell. DDB was first up and it’s fascinating to see how a leadership change in the past 18 months has changed the way that this agency presents itself.
by Johanna McDowell. The Worldwide Summit in Berlin last week was the first time that AdForum had been to Germany.
by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.
by Johanna McDowell. By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC.