by Paul Hinch & Yatish Narsi. Let’s go behind one of the most-significant brand relaunches in recent years: that of Absa bank.
by MarkLives. Absa has launched its new corporate identity, following its divorce from Barclays.
by Herman Manson. Earlier this week, social media users noted the opening of an Absa concept store sporting a blue logotype alongside Barclay’s eagle.
by Herman Manson. The new Absa logo, #AdoftheYear2017, Nando’s, Allan Gray, Chicken Licken, Castle Lite — the list went on and on.
by Herman Manson. Nedbank, Wimpy, Absa/Barclays, H&M and MultiChoice Africa were but a few of the account pitches and new business wins last year.
by Herman Manson. Having initially failed to adapt internally to the rapidly changing agency environment, ad agencies are being forced to restructure.
by Sabrina Forbes. Driving performance for clients is at the heart of everything the digital marketing specialist does.
by Carey Finn. Historically, 1886 has flown under the radar but it’s starting to share its stories in a bid to boost brand awareness.
by MarkLives. Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. This is the first batch.
by Herman Manson. Zibusiso Mkhwanazi and Veli Ngubane have rebranded their agency holding company to M&N Brands.