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EXCLUSIVE: TBWA merges Yellowwood, HDI Youth

by Herman Manson. While the two agencies combined officially as of 1 June 2020, the integration process will last through the rest of June 2020.

Refilwe Maluleke appointed MD at Yellowwood

by MarkLives. Marketing strategy consultancy, Yellowwood, has announced the appointment of Refilwe Maluleke as managing director.

Yellowwood

Yellowwood Future Architects is an independent marketing strategy consultancy with offices in Johannesburg and Cape Town. Our core competence lies in delivering solutions that link the business to the brand through marketing strategy, brand strategy, research insights, data analytics and strategic design solutions. We are curious about people, brands and the world around us and value unique perspectives, rethinking knowledge, creative innovation and experimental learning.

MarkLives Agency Revenue Rankings 2021

south-african-coins-banknotes-money-currency courtesy of Pixabay

We’ve updated our revenue rankings to give an overview of the relative scale of agencies in the South African communications landscape.

Brands & Branding: How technology’s changing our expectations

Brands & Branding 2019 and Refilwe Maluleke

by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting traditional industries and creating new opportunities.

Extract: Africa culturally predisposed to succeeding in future world of work

Yellowwood: Africa's Opportunity in the Future World of Work

by Amanda Murray & Nokuthula Radebe. Africa’s rich diversity dividend and existing informal economic structure and skills acquisition processes closely match those of the emerging global gig economy.

Extract: Impact on industries in Africa’s future world of work

by Amanda Murray & Nokuthula Radebe. Africa’s cultural comfort with diversity and informal short-term work means that the continent is well-placed to access the future world of work.