by MarkLives. Marketing strategy consultancy, Yellowwood, has announced the appointment of Refilwe Maluleke as managing director.
Yellowwood Future Architects is an independent marketing strategy consultancy with offices in Johannesburg and Cape Town. Our core competence lies in delivering solutions that link the business to the brand through marketing strategy, brand strategy, research insights, data analytics and strategic design solutions. We are curious about people, brands and the world around us and value unique perspectives, rethinking knowledge, creative innovation and experimental learning.
by Carey Finn. Anthropology is the B2B marketing agency’s latest approach to solving advertising problems.
by MarkLives. TBWA has tasked South African group CEO, Sean Donovan, with the additional role of TBWA\Asia president.
Ivan Moroke has been appointed CEO of Kantar Insights Division South Africa. He will report to Charles Foster, Kantar Insights Division Africa & Middle East CEO, and and joins the Kantar Africa & Middle East Board. “As Kantar moves towards a unified brand, I know that we couldn’t ask for a better leader than Ivan […]
by Herman Manson. The new Absa logo, #AdoftheYear2017, Nando’s, Allan Gray, Chicken Licken, Castle Lite — the list went on and on.
by Herman Manson. Young, Gifted & Killing It, Keith Rose, Mzamo Masito, Khaya Dlanga and Shaka Sisulu were just some of our headline makers for 2018.
JSE-listed Altron (Allied Electronics Corp) has unveiled a new, single brand identity and will embark on an above-the-line marketing campaign announcing this from 5 August 2018. Yellowwood was responsible for strategy; Joe Public for creative; and Switch designed the logo. View all the #Campaigns at a glance on our #Campaigns Pinterest board! Watch our #Campaigns […]
by Abe Louw. Social impact has started to move to the core of many business models and has attracted the investment to match.
by MarkLives. Absa has launched its new corporate identity, following its divorce from Barclays.