by Herman Manson. While the two agencies combined officially as of 1 June 2020, the integration process will last through the rest of June 2020.
by MarkLives. Marketing strategy consultancy, Yellowwood, has announced the appointment of Refilwe Maluleke as managing director.
Yellowwood Future Architects is an independent marketing strategy consultancy with offices in Johannesburg and Cape Town. Our core competence lies in delivering solutions that link the business to the brand through marketing strategy, brand strategy, research insights, data analytics and strategic design solutions. We are curious about people, brands and the world around us and value unique perspectives, rethinking knowledge, creative innovation and experimental learning.
Grid Worldwide has been appointed as the South African above-the-line ad agency of Ballantine’s Scotch Whisky, owned by Pernod Ricard. This will be the first time in four years that the brand will be commissioning a local creative agency; it previously used global content and local ambassadors. “We have had our mind set on the […]
by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting traditional industries and creating new opportunities.
by Amanda Murray & Nokuthula Radebe. Africa’s rich diversity dividend and existing informal economic structure and skills acquisition processes closely match those of the emerging global gig economy.
by Amanda Murray & Nokuthula Radebe. Africa’s cultural comfort with diversity and informal short-term work means that the continent is well-placed to access the future world of work.
TBWA is The Disruption® Company: the cultural engine for 21st century business. We create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Ranked Loeries Africa Middle East #1 Regional Agency Group. Named Adweek’s 2018 Global Agency of the Year and Fast Company World’s Most Innovative Companies. […]
by MarkLives. Luca Gallarelli will be replacing Sean Donovan as TBWA\South Africa group CEO, effective 1 December 2019.
by Carey Finn. Anthropology is the B2B marketing agency’s latest approach to solving advertising problems.