by MarkLives. Absa has launched its new corporate identity, following its divorce from Barclays.
Ivan Moroke has been appointed as CEO of Kantar TNS South Africa, reporting to Karin du Chenne, CEO for insights at Kantar in South Africa, and officially taking up his position from 1 February 2018. Kantar TNS is one of the world’s largest research agencies. Moroke began his career at BAT and later moved to […]
by Snethemba Phakathi & Adrie le Roux. This case study seeks to explore how Sunlight Liquid has established and maintained brand loyalty among lower LSM groups.
Uber SA ads launch with laughter, Ella instant cappuccino on shelf, and Firestone’s summer karaoke in a kombi — Cheryl Hunter’s weekly pick!
by Ntombizamasala Hlophe. Consumers are looking for brands that are essentially ‘better for’ them and their environment, and not brands that are merely ‘better than’ the competitors.
Brand Council South Africa has announced that its annual conference, taking place in November 2017, will centre on the theme “Brand Survival in a Junk Economy”. This year saw the downgrade of South Africa’s credit rating to junk status, which is already starting to have a dramatic effect on our economy and posing new challenges […]
by Rhiannon Rees. In a world that insists more and more on creative solutions, curiosity is even more essential to problem-solving.
by Elsa Gouws. Employees, for the most part, just don’t know what to do with such generic brand values…
Publicis Machine has appointed Moagi Bodibe as its new chief strategy officer to manage the full strategic operations of the group, spanning both the Johannesburg and Cape Town offices, as well as the group’s five specialist pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), Moon Walk (public relations), and Nurun (technology specialist). Bodibe […]
At the end of 2015, a new board was elected for the Brand Council South Africa (BCSA). Leigh-Anne Acquisto, founder of Liquorish Ink, was voted in as chairperson and Sbu Manqele, executive director, The Switch Design Company SA, as vice chair. Former BCSA chair for the past two years, Ivan Moroke, CEO of Co Currency, […]