Ivan Moroke has been appointed CEO of Kantar Insights Division South Africa. He will report to Charles Foster, Kantar Insights Division Africa & Middle East CEO, and and joins the Kantar Africa & Middle East Board. “As Kantar moves towards a unified brand, I know that we couldn’t ask for a better leader than Ivan […]
by Herman Manson. The new Absa logo, #AdoftheYear2017, Nando’s, Allan Gray, Chicken Licken, Castle Lite — the list went on and on.
by Herman Manson. Young, Gifted & Killing It, Keith Rose, Mzamo Masito, Khaya Dlanga and Shaka Sisulu were just some of our headline makers for 2018.
JSE-listed Altron (Allied Electronics Corp) has unveiled a new, single brand identity and will embark on an above-the-line marketing campaign announcing this from 5 August 2018. Yellowwood was responsible for strategy; Joe Public for creative; and Switch designed the logo. View all the #Campaigns at a glance on our #Campaigns Pinterest board! Watch our #Campaigns […]
by Abe Louw. Social impact has started to move to the core of many business models and has attracted the investment to match.
by MarkLives. Absa has launched its new corporate identity, following its divorce from Barclays.
Ivan Moroke has been appointed as CEO of Kantar TNS South Africa, reporting to Karin du Chenne, CEO for insights at Kantar in South Africa, and officially taking up his position from 1 February 2018. Kantar TNS is one of the world’s largest research agencies. Moroke began his career at BAT and later moved to […]
by Snethemba Phakathi & Adrie le Roux. This case study seeks to explore how Sunlight Liquid has established and maintained brand loyalty among lower LSM groups.
Uber SA ads launch with laughter, Ella instant cappuccino on shelf, and Firestone’s summer karaoke in a kombi — Cheryl Hunter’s weekly pick!
by Ntombizamasala Hlophe. Consumers are looking for brands that are essentially ‘better for’ them and their environment, and not brands that are merely ‘better than’ the competitors.