Search results: Yegs Ramiah

Sanlam announces brand refresh, updates positioning

by Herman Manson (@marklives) Sanlam, the listed South African financial services group, has announced a brand refresh and updated positioning. The group will sport a refreshed logo and a new payoff line, as well as a new brand architecture and communication aimed at a younger audience, according to Yegs Ramiah, chief executive of Sanlam Brand.

Sanlam secures naming rights to The Cape Town Marathon

The Cape Town Marathon has secured a major new naming rights sponsorship from financial services giant Sanlam. The sponsorship will see the marathon renamed the Sanlam Cape Town Marathon with immediate effect. The marathon hopes to be classified as Africa’s first World Marathon Majors (WMM) race and in the process boost city tourism by attracting […]