by Herman Manson (@marklives) Sanlam, the listed South African financial services group, has announced a brand refresh and updated positioning. The group will sport a refreshed logo and a new payoff line, as well as a new brand architecture and communication aimed at a younger audience, according to Yegs Ramiah, chief executive of Sanlam Brand.
by MarkLives. A total of 316 awards were handed out over two nights, selected from 3112 entries from 22 countries across the Africa Middle East region.
by MarkLives, A total of 179 awards were handed ou on the first night of the 2016 Loeries, including 20 Gold, eight Craft Golds and four Grands Prix.
We list the 10 most-trafficked marketing related stories on MarkLives in 2014.
The Cape Town Marathon has secured a major new naming rights sponsorship from financial services giant Sanlam. The sponsorship will see the marathon renamed the Sanlam Cape Town Marathon with immediate effect. The marathon hopes to be classified as Africa’s first World Marathon Majors (WMM) race and in the process boost city tourism by attracting […]