Cartoon campaign for Planters Nuts in SA, more entertainment on demand, and Crumbs & Cream arrives in Joburg — Cheryl Hunter’s weekly pick!
Search results for: Y&R Labstore
Y&R Labstore launched in South Africa
by Herman Manson (@marklives) Y&R South Africa (part of WWP) has launched a new retail and shopper marketing specialist — Y&R Labstore — into the South African market. Labstore is Y&R Advertising’s new global retail and shopper marketing network that already operates in 20 markets.
BREAKING: Y&R brand falls away in SA as VML takes over
by Herman Manson. The Y&R brand will exit the South African market as the last office of the agency, in Johannesburg, is being integrated into VML South Africa.
Y&R South Africa, VML to integrate
by Herman Manson. The South African operations of the Y&R network are set to be integrated under a single management team.
BREAKING: Y&R SA network, Promise win Edcon
by Herman Manson. Y&R SA has won the Edgars account, and Promise has won Edcon’s Speciality division, according to multiple sources.
In Kenya, Y&R rebuilds its East African hub
by Herman Manson. The revival of Y&R in Kenya and the broader East African market rests in the hands of a remarkable woman, Prita Patel.
Interview: Shopper marketing — it’s all about “me”
by Herman Manson (@marklives) Michelle van Trotsenburg, Y&R’s former business unit director: shopper conversion marketing, presented a talk at the POPAI Marketing at Retail Conference in Cape Town (held in June 2014), focused on what brands, retailers and shoppers need to do to capture influential trend-setting consumer segments.