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Search results: Xolisa Dyeshana

The Ad Exec: The diminishing returns of pitch culture

by Tom Fels (@thomasfels) I was astounded to see the launch of a new pitch app in the Netherlands — built by an agency — that assists clients to select a roster of prospective agencies. To my mind, it is an accelerator of a type of pitch culture in which clients are trading multiple agencies’ time, expertise and energy for short-term gain.

#Loeries2014: Twerking in the dark

by Herman Manson (@marklives) Loeries 2014 has come and gone, in an avalanche of John Vlismas, balloons, anorexic-looking models in impossible heels, twerking and power outages. The Iron Throne made an appearance, too, as did Helen Zille and her Rottweiler.

Creative Circle Awards: July winners

The Creative Circle has announced the winners of the Creative Circle Awards for July 2014. PRINT 1. NSRI ‘BOY / GIRL / OLD WOMAN’ OGILVY & MATHER CAPE TOWN EXEC CREATIVE DIRECTOR: CHRIS GOTZ CREATIVE DIRECTOR: PRABASHAN GOPALAKRISHNAN PANTHER ART DIRECTOR: DELANO CHENGAN WRITER: YAZEED SOLOMONS PHOTOGRAPHER: GUY NEVELING 2. RECKITT BENCKISER VANSIH ‘COFFEE / WINE’ […]

Loeries & Pendoring: Not quite a post-mortem

by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.

The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.

IMC 2013 Conference preview

The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 & 11 (the Johannesburg conference runs in September).

The first IMC conference took place in Cape Town in 2010, followed by one in Johannesburg in 2011 before firmly establishing itself in both cities in 2012. It focuses on multi-platform, effective communication. According to conference director Jaco van Zyl his team picks topics and speakers based on feedback from the broader marketing industry through-out the year.

The conference combines speaker slots and workshops, and delegates can attend both, unlike some conferences where speaker and workshop tracks run concurrently. This year consists of ten workshops, with time for delegates to participate in eight over the two days, plus eight speaker slots.

Speakers this year includes mobile entrepreneur Nicholas Haralambous, who will discuss how mobile can be used effectively through all aspects of marketing, advertising and communication, ABSA Chief Marketing Officer, Africa, Sizakele Marutlulle, Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa and Andy Gilder, Head of Group Digital Strategy at ad agency Machine, on day one.

Ad of the week with Oresti Patricios – State of the Nation #brothersunite

Near the Eastern Cape in town of Gcuwa, which used to be known as Butterworth, a 110-year-old, partially-sighted woman is struggling to come to terms with a brutal attack that was perpetrated against her on the night of Saturday 09 February 2013.

Daily Dispatch reported recently that the aged grandmother was alone, sleeping in her mud home in the village of Jojweni when she was raped. “I was sleeping when the man entered my house,” said the granny. “He did not say a word. I just felt his hand reach over my left leg and he pulled me from my bed to the floor. I hit my head against the cement and I started screaming and asked him what he was doing. By then he was on top of me and he put his left hand on my mouth as he used his other hand to undress me,” the grandmother to 21 children, and great-grandmother to six more told Daily Dispatch journalist Zwanga Mukhuthu.

The attacker fled when the grandmother’s family came home. Upon finding her the family told the newspaper that the elderly woman was trembling with fear and shock. “I have lost my appetite, my heart is heavy and I constantly feel like throwing up,” the granny told Mukhuthu. “The medication from the hospital makes me sick,” she added.

The terrible story which featured in Daily Dispatch last week is no anomaly. If you follow the news closely, as I do, your heart is likely to be broken daily with stories of rape committed against our sisters, our mothers, our children; and at times even our brothers or fathers.