Furniture and homeware store, Weylandts, has appointed M&C Saatchi Abel as its lead agency for all marketing and communications activity. The agency had held the account once before, in 2011. “After an initial three years with M&C Saatchi Abel, we decided to launch an internal advertising and promotions division,” says Chris Weylandt, founder and CEO […]
The Weylandts 2017 Taste campaign, Capitec changes direction, and an interactive Comrades map from Bonitas — Cheryl Hunter’s weekly pick!
by Megan Power. If brands play in the pool of perpetual content, they need to beware of living in a bubble.
Connect, an M&C Saatchi company, has acquired the RCL Foods media account, following a highly contested media agency pitch. Durban-based RCL Foods is custodian of a wide range of household brands, including Yum Yum peanut butter, Nola mayonnaise, maize-based drink Mageu Number 1, Selati sugar and pet food Bobtail. “We were looking for more than […]
One Superhero and two Heroes this week, plus a chat to House of Brave’s Rob van Rooyen on the thorny issue of ad blockers!
The recent acquisition of Premier FMCG puts Connect’s clients’ media investment under management in excess of R450m per annum. “Landing Premier FMCG, which includes household brands such as Blue Ribbon, Lil- lets, Snowflake, Iwisa and Super C, strengthens our foot hold in the FMCG media space,” says Martin MacGregor, MD of Connect, an independent media […]
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: Weylandts launches Tastemakers, Brandhouse mixes it up, Source Africa opens in Cape Town, and StreetSmart hits the R10m mark.
by Herman Manson (@marklives) Luca Gallarelli — who took over as MD of Ogilvy & Mather Cape Town in November 2013, following the departure of Gavin Levinsohn for Australia — believes there remains significant areas for growth and expansion at the agency, which employs 300 people and generates between R100–R120 million in annual revenue.
by Herman Manson (@marklives) The Jupiter Drawing Room (Cape Town) has come off ‘two horrendous’ years, admits agency head Kevan Aspoas. During that time, the agency lost two major accounts, namely Woolworths and Sanlam. “It knocked our psyche,” admits Aspoas. But he believes the agency is getting its mojo back.