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New joint CEOs for Vuma

Janine Hills, Vuma Reputation Management founder and CEO, will step aside as chief executive of the company on 1 June 2019. Palesa Madumo, executive director of strategy, and Tshepo Sefotlhelo, executive director of operations, will succeed her as joint CEOs, and the new company structure will be ratified by the board at the end of […]

Vuma sells 51% stake to exec team

Vuma Reputation Management has concluded a BBBEE transaction with three members of the company’s executive team. As a result, the company is now 51% black-owned and 30% black female-owned. Tshepo Sefotlhelo, executive director of operations, Palesa Madumo, executive director of strategy, and Kgomotso Moalusi, executive director of client centricity and media, have acquired the 51% […]

KZN’s Vuma FM: breaking new ground for vernacular media

by Gill Moodie (@GrubstreetSA) Of the three new FM stations to hit the air waves in the past year, Vuma 103 FM in KwaZulu-Natal is the least talked about in media circles – and yet in many ways, it is the most interesting.

Both Smile FM in Cape Town and the Johannesburg-based Power FM got a lot of buzz when they launched (in March and June respectively) but Vuma FM has been on the air since November last year, quietly gaining audience. According to the latest RAMS figures from the South African Audience Research Foundation, out last week, Vuma FM was at 93 000 listeners (past seven days) – and that was only its urban audience.

Based in Durban but reaching most of KwaZulu-Natal, the station goes out in 90% isiZulu with 70% music – most of which is gospel and also more broadly inspirational.

Owned by KNI, a consortium led by Revered Abe Sibiya who also heads the One Gospel satellite TV station, Vuma is unusual in the South African media landscape because it is a vernacular product that targets upper LSM groups.

Most vernacular media offerings, such as the very successful Isolezwe newspaper, target the lower LSMs.

Tiso Blackstar sells off media assets

Tiso Blackstar Group has signed an agreement for the disposal of its South African media, broadcasting and content businesses (excluding Gallo and its South African radio assets) to Lebashe Investment Group for a purchase consideration of R800m. The company will also sell its media, broadcasting and content businesses in Ghana, Nigeria and Kenya and its […]

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