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Vodacom leaves Ireland/Davenport for Ogilvy

by MarkLives (@marklives) Vodacom will be consolidating its advertising and communication portfolios into one agency group, moving its above-the-line account from Ireland/Davenport to join its digital and retail portfolios at Ogilvy & Mather South Africa.

Account wins: Vodacom appoints Gloo to lead digital marketing

Vodacom South Africa has appointed Gloo as its digital agency. Gloo will help Vodacom amplify its brand using web, mobile and touch technology – as well as create strategies to retain and acquire customers. — MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up […]

Cell C denies it is out to pitch as fallout from Vodacom account move continues

The Cell C advertising account is not out to pitch. Karin Fourie, Senior Manager: Public and Media Relations at Cell C, confirmed that the account not being moved. “Ogilvy is still our agency of choice,” says Fourie.

It has been widely speculated in the ad industry that Cell C would be ill pleased to sit in the same group (WPP) as Vodacom (with Ireland/Davenport) and MTN (with MetropolitanRepublic) and that the account has gone out to pitch.

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