The Vodacom Group has confirmed that its integrated TTL marketing services business is out to pitch. Herman Manson reports.
by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsane, Vodacom head of brand.
by Oresti Patricios. Vodacom, Ogilvy & Mather South Africa and Bomb Commercials celebrate its refreshed image with a summer campaign.
by Oresti Patricios. Vodacom, Ogilvy Team Red and Dan Mace of Egg Films provide a voice for the youth that’s not just for Youth Month.
by Arthur Goldstuck. In a saturated market, Vodacom’s own branded phones are making a large impact.
by Herman Manson (@marklives) The Vodacom loss accounts for about 40% of Ireland/Davenport’s revenue, MD Sue Napier confirms, and will result in the agency contracting in size.
by MarkLives (@marklives) Vodacom will be consolidating its advertising and communication portfolios into one agency group, moving its above-the-line account from Ireland/Davenport to join its digital and retail portfolios at Ogilvy & Mather South Africa.
The Cell C advertising account is not out to pitch. Karin Fourie, Senior Manager: Public and Media Relations at Cell C, confirmed that the account not being moved. “Ogilvy is still our agency of choice,” says Fourie.
It has been widely speculated in the ad industry that Cell C would be ill pleased to sit in the same group (WPP) as Vodacom (with Ireland/Davenport) and MTN (with MetropolitanRepublic) and that the account has gone out to pitch.
Industry sources have confirmed that Ireland/Davenport has won the Vodacom advertising account. It was announced earlier this week that Draftfcb had lost the business after 19 years. A formal announcement is yet to be made by Vodacom and/or Ireland-Davenport.
Ireland/Davenport describes itself as a boutique communications agency and clients include BMW, Investec and SA Tourism. Ireland/Davenport was founded by Executive Creative Directors Philip Ireland and John Davenport. Susan Napier is the Managing Director.
by Herman Manson. John Dixon, the CEO of Draftfcb, says the Vodacom account represented around 10% of group revenue. The agency has just learned that after nearly twenty years it had lost the Vodacom business – its biggest single client.