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EXCLUSIVE: McPherson exits Machine_ for Virgin Active

by Herman Manson. Gareth McPherson has been appointed Virgin Active South Africa CMO, effective 1 March 2020.

#CannesLions: Cannes Virgins report — the wrap #GlennJefferyHarvey

by Jeff Harvey & Glenn Jeffery. We’ve had time to reflect on our first time at Cannes Lions, check out the work we didn’t see, and gather the photos and videos we haven’t shared yet.

#CannesLions: The 40-year-old Cannes Virgins report

by Jeff Harvey & Glenn Jeffery. We two 40-year old Cannes Lions virgins from Grey SA have teamed up with MarkLives to provide a wide-eyed, slightly sweaty and not-entirely innocent take on Cannes Lions 2018.

S’HOT: Jupiter Cape Town’s global work for Virgin Radio

Jupiter Cape Town for Virgin Radio International UK launch 03

by MarkLives. Creative director, Joanne Thomas, gives us an overview on the challenges and processes employed for the new visual identity.

Chad and Bert le Clos opens Virgin Active’s 100th club

The headline should have read CHAD SHIRTLESS.
Virgin Active has opened its 100th club in Balfour Park Mall Gauteng. We thought the T-shirts for Olympic medallist Chad le Clos and his dad (and social media phenom) Bert was spot on.
As a marketing and media site we have no business publishing photos of a shirtless Chad. But we figured it will probably draw a boatload of traffic to the site so we’ve gone ahead and done it anyway. The guy with Chad is Virgin Active MD Ross Faragher-Thomas.