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Unilever appoints digital agency for Blue Band brand across Africa

Unilever has appointed Liquorice as the lead regional digital agency for the Blue Band margarine brand across Africa. Key markets of focus will include Kenya, Ghana and Nigeria. Carolyne Kendi, Brand Development Manager for Spreads, Unilever Central Africa, commented, “Liquorice really impressed us with their in-depth understanding of the Blue Band consumer across Africa and […]