WPP has been awarded the stewardship and activation of the Sunlight brand across Africa, following a competitive pitch process. WPP Team Unilever/Africa draws on WPP agencies J. Walter Thompson, Ogilvy, The Hardy Boys and Scanad. Going forward, WPP Team Sunlight will provide access to talent from across WPP companies, including Kantar, Barrows, Mindshare, TMARC, Smollan […]
Unilever has appointed Liquorice as the lead regional digital agency for the Blue Band margarine brand across Africa. Key markets of focus will include Kenya, Ghana and Nigeria. Carolyne Kendi, Brand Development Manager for Spreads, Unilever Central Africa, commented, “Liquorice really impressed us with their in-depth understanding of the Blue Band consumer across Africa and […]
by Erna George. Over the past few months, I have noticed that corporate brands are increasingly being featured in campaigns marketing the product or ‘consumed’ brand. Whether a surreptitious inclusion or blaring endorsement, this phenomenon is an interesting addition to the branding landscape.
Unilever has issued a statement distancing itself from an ad for margarine brand Flora and criticised as homophobic by various news outlets and social media users.
Unilever has appointed Avatar to work on its Aromat and Knorrox food brands in South Africa. These two are the second Durban-based client wins for the full service agency, following its Chicken Express win in October 2019. According to Avatar, it’s been tasked with using digitally led ideas to further entrench the brands in the […]
TBWA\Hunt Lascaris scooped the Umpetha Award for its “The Real Cost of Being Zulu” radio campaign for City Lodge Hotels at the 24th Pendoring Indigenous Advertising Awards, which took place on Thursday, 31 October 2019 at UJ Arts Centre in Johannesburg. North-West University’s Johanné Venter Genis emerged as the overall student winner for “Mengelmoes”. A […]
The Mobile Marketing Association South Africa’s Smarties Awards were held in Johannesburg on Thursday, 30 October 2019, awarding bronze, silver and gold winners as well as Marketer of the Year, Agency of the Year and Agency of the Future. Of the entrants, Digitas Liquorice was the most-awarded agency of the evening, scooping three seven Smarties […]
The 2019 AMASA Awards ceremony took place last night, Thursday, 24 October 2019, at the Houghton Hotel in Johannesburg. The Agency of the Year Award was a tie between Playmakers and Dentsu Redstar — the second year in a row that Playmakers has won Agency of the Year, which was introduced last year. “We extend […]
by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
The 2019 AMASA Awards shortlist has been released. Winners will be announced at the award ceremony on 24 October 2019 at The Houghton Hotel in Johannesburg. Finalists and winners not only stand a chance of winning in their respective categories but also the biggest award of the night, The Roger Garlick Grand Prix. The Roger […]