Unilever South Africa has awarded the digital account for men’s deodorant brand, Brut, to The Niche Guys following a three-way pitch at the end of December 2019. The Niche Guys is independently owned, with offices in Durban and Johannesburg, and use a digital-first strategic approach to partnering with brands. “Our chemistry with The Niche Guys […]
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa, following a competitive pitch process. WPP Team Unilever/Africa draws on WPP agencies J. Walter Thompson, Ogilvy, The Hardy Boys and Scanad. Going forward, WPP Team Sunlight will provide access to talent from across WPP companies, including Kantar, Barrows, Mindshare, TMARC, Smollan […]
Unilever has appointed Liquorice as the lead regional digital agency for the Blue Band margarine brand across Africa. Key markets of focus will include Kenya, Ghana and Nigeria. Carolyne Kendi, Brand Development Manager for Spreads, Unilever Central Africa, commented, “Liquorice really impressed us with their in-depth understanding of the Blue Band consumer across Africa and […]
by Erna George. Over the past few months, I have noticed that corporate brands are increasingly being featured in campaigns marketing the product or ‘consumed’ brand. Whether a surreptitious inclusion or blaring endorsement, this phenomenon is an interesting addition to the branding landscape.
Unilever has issued a statement distancing itself from an ad for margarine brand Flora and criticised as homophobic by various news outlets and social media users.
by Veli Ngubane. The Ogilvy PR CT powerhouse unpacks this changing world as we talk about covid-19, transformation, #BlackLivesMatter and the role of women in today’s landscape.
by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on building diverse thought and inspiration is still too slow.
by Herman Manson. Miles Murphy stepped into his new role shortly after SA’s ‘hard’ lockdown came into effect and had to tear up his 100-day plan and change his set of priorities.
by Carey Finn. Cuma Pantshwa and Zama Nkosi-Mabuye, the power duo behind the female-focused marketing agency, chat about the why, what and how of their work.
by Erna George. One phrase you may not have heard of is to “focus on the dance” and this is exactly what we as marketers and advertisers need to be doing at present.