Unilever South Africa has awarded the digital account for men’s deodorant brand, Brut, to The Niche Guys following a three-way pitch at the end of December 2019. The Niche Guys is independently owned, with offices in Durban and Johannesburg, and use a digital-first strategic approach to partnering with brands. “Our chemistry with The Niche Guys […]
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa, following a competitive pitch process. WPP Team Unilever/Africa draws on WPP agencies J. Walter Thompson, Ogilvy, The Hardy Boys and Scanad. Going forward, WPP Team Sunlight will provide access to talent from across WPP companies, including Kantar, Barrows, Mindshare, TMARC, Smollan […]
Unilever has appointed Liquorice as the lead regional digital agency for the Blue Band margarine brand across Africa. Key markets of focus will include Kenya, Ghana and Nigeria. Carolyne Kendi, Brand Development Manager for Spreads, Unilever Central Africa, commented, “Liquorice really impressed us with their in-depth understanding of the Blue Band consumer across Africa and […]
by Erna George. Over the past few months, I have noticed that corporate brands are increasingly being featured in campaigns marketing the product or ‘consumed’ brand. Whether a surreptitious inclusion or blaring endorsement, this phenomenon is an interesting addition to the branding landscape.
Unilever has issued a statement distancing itself from an ad for margarine brand Flora and criticised as homophobic by various news outlets and social media users.
by MarkLives. The 2020 results comprise 15 Gold Pixels, 47 Silver Pixels and 67 Bronze awards across 71 categories.
by Erna George. In this busy age, what do you need to give yourself to keep progressing positively, to feed your creative side and the part of you required to keep going and get the max score on the board?
The IAB SA has announced the finalists for its 12th Annual Bookmark Awards, being held at The Galleria in Sandton, Johannesburg, on Thursday, 19 March 2020. View agency profiles and news at Ramify.biz All the finalists Entrant Title Brand Product Campaign: Digital strategy TBWA\Hunt Lascaris Joburg In Rehersal for Unbound Joburg Ballet The Unbound Production […]
by MarkLives. Mortimer Harvey (MH) has appointed Jacque Matthee as executive creative director.
by MarkLives. Wunderman Thompson South Africa has been voted newsmaker of the year in South Africa for 2019 by the editors of MarkLives.