by Herman Manson. Founded by Dallas Glover in 2010, The Strategy Department serves as a white-label outsource strategy department for ad agencies and brands.
by Bogosi Motshegwa. I’ve not left advertising (no-one ever does); I’ve left agency strategy.
by HJ Lombard. In Cannes, everything might appear rosé but, outside the French Riviera, we can see the writing on the wall.
by Martin MacGregor. Touchpoint strategy, which is what I do, is exactly like fishing and I often draw the parallels.
by Bogosi Motshegwa. However you refer to strategy, in itself it is creativity. Yet the lack of respect for it is astonishing.
by Thomas Sepheka. Never has it been so evident to acknowledge and value the power of consumer insights in 2017.
by Sean McCoy. It’s astounding how many organisations soldier on with strategic planning and attempted implementation — without considering people.
by Carl Jordan. Within the digital ecosystem, content marketing means different things to different participants.
by Johanna McDowell. Andy Rice delivered the fifth of our Marketers’ Masterclasses.
by Herman Manson (@marklives) You’ve just doubled your revenue over a nine month period and grown your staff by 60%. For any ad agency that is a tall order. Now you have to ensure the market doesn’t perceive you as having grown too fast, you need to convince existing clients that the attention they are receiving won’t diminish and that the core of senior agency personnel won’t be over-stretched, all while joe publicplanning new business units and international expansion.
The team at Joe Public are juggling all of the above, with some success it would seem, while remaining true to their people centric growth philosophy. It’s a philosophy that have taken the business to new heights, as their growth figures show, in a tough market, and made them stand out in an industry where most of the recent buzz has centred on Cape Town agencies.
Joe Public MD Gareth Leck says this year has been a break-through year for the agency after it won the Jet ATL business earlier in the year. The agency name also keeps popping up on shortlists for important pitches.
The agency is managing the rapid growth through owner managed subsidiaries, like its brand and design studio, Shift, launched in January. It already employs a staff of 10. The agency has a stake in the business, but the culture remains entrepreneurial, and the team manageable in size. Similarly its BTL specialist agency, Ignite (which employs 8), has signed up clients such as such as Anglo American, SAB, Colgate Palmolive, Foodcorp, Jet and Unilever, and also houses a team of ten.