Telkom has awarded Avatar its public relations account across the BCX and Openserve brands. The account will be serviced by Avatar PR, the public relations agency within the Avatar Agency Group. “We were looking for a highly creative agency to partner with us, one that can efficiently use powerful storytelling and help us build a […]
The editors of MarkLives invite you to add your name to our call for further and substantive engagement and transparency on this matter by the ACA.
Kagiso Musi has been appointed as chief client officer of Wunderman SSA and managing director of Fluid, the WPP agency established to service the Telkom account. “Kagiso has a remarkable ability to think laterally and has built up a reputation as a decisive and self-motivated individual,” says Haydn Townsend, Wunderman SSA Group CEO. “Her interactive […]
The Association for Communication and Advertising (ACA) has noted the intention of the three agencies sanctioned for participating in the Telkom pitch, namely DDB South Africa, Ireland/Davenport and Wunderman, to exercise their right to appeal in terms of the ACA board decision to suspend their membership for a period of 12 months. The ACA board […]
by Herman Manson. Telkom has concluded its advertising account review and pitch.
by Herman Manson. As many as 12–15 agencies are believed to have been approached, including the major networks plus some independents.
by Herman Manson (@marklives) Telkom has awarded its advertising account to DDB. The tender went out on 14 March 2014 and closed on 8 April. Bidding agencies had to have the capability to operationally support a business with media spend of R25 million per month, according to the tender document.
by Herman Manson (@marklives) The Telkom advertising account has been put out to tender. The tender went out on 14 March 2014 and closed 8 April 2014. Bidding agencies must have the capability to operationally support a business with media spend of R25 million per month, according to the tender document.
The scene opens in a futuristic type tunnel, where nattily dressed man steps out from a computer generated symbol that appears to be part of a logo. As he starts walking closer towards the audience he’s saying: “When it comes to staying in touch, staying in one place isn’t an option.”
There’s a network of neurons adjacent to him that glow, and almost appear alive. Words flash in Google-esque type frames and a dynamic red orb appears and rotates around the man, who’s wearing glasses because he’s intelligent – you see? But a T-shirt under his casual suit which means he’s smart, yet accessible. Trendy, yet timeless.
The erudite protagonist continues amidst orbs that become liquid, and then immediately resume their more firm form: “Wherever your day takes you. From talking business to catching up on the home front, you need all your devices – laptop, desktop, smartphone and tablet – to work together. Keeping you connected – anytime, anywhere. It’s not complicated. It’s the journey to convergence.”
If you don’t know which brand this ad belongs to, would you be able to guess?
by Herman Manson. Miles Murphy stepped into his new role shortly after SA’s ‘hard’ lockdown came into effect and had to tear up his 100-day plan and change his set of priorities.