#AgencyFocus: M&C Saatchi Abel on consumer-focused brands
by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country.
by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country.
by Herman Manson (@marklives) Twelve people and Mike Abel sat on the floor of an empty office in Cape Town’s De Waterkant. The office had no furniture, his agency no clients and the great recession was in full swing. That was five years ago.
Kalahari.com and takealot.com, two of the largest general online retailers in South Africa, have announced that plan on merging their operations. “After many years of losses on Kalahari and 4 years on takealot, we realise we have to work together if we are to survive and prosper”, said Oliver Rippel, senior executive responsible for Kalahari, […]
by Herman Manson. Kim Reid, diplomatically perhaps, doesn’t care what the competition of his online retail venture, Takealot.com, is up to. The ecommerce market in South Africa is so nascent that it makes more sense to focus on successfully implementing your own strategy and building your own business, rather than fretting about what other players are doing, he says.
by Herman Manson. Mike Abel could have been your dentist. So how did he land up in adland with his name up next to those of the legendary Maurice and Charles Saatchi?