Saatchi & Saatchi Synergize, acquired by Publicis Groupe in December 2013, has rebranded as Performics South Africa, joining the global Perfomics network to deliver performance marketing plus creative and strategic services to a diverse range of clients. Globally, Performics (a Publicis Media company) offers display, search, performance content, social and programmatic buying campaigns to clients. […]
Digital search marketing specialists, Saatchi & Saatchi Synergize, has been appointed global search marketing provider for P&G’s Ariel detergent brand in 25 countries. The agency has also been appointed to handle YouTube management for P&G’s Olay brand for North America and Greater Europe (UK, Germany, Spain), and part of the global search-orientated team for the […]
Saatchi & Saatchi Synergize has been appointed as the digital agency for worldwide vacation resorts company, Club Med, in South Africa, to handle the full digital spectrum of services, including all digital creative, SEO, PPC, display, social and analytics. — MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every […]
Saatchi & Saatchi Synergize, the digital search marketing/digital arm of Saatchi & Saatchi, has won the following four accounts: home loan facilitators BetterBond, mobile messaging and transaction services company Clickatell, sports brand Hi-Tec Sports, and the Automobile Association (AA) of South Africa. Services to be delivered include paid media campaigns to convert new customers and […]
Media statement from Publicis Groupe: PUBLICIS GROUPE ACQUIRES LEADING DIGITAL MARKETING AGENCY ‘SYNERGIZE’ IN SOUTH AFRICA #BIGLoveBIGData for Synergize and Saatchi & Saatchi South Africa Publicis Groupe has announced the 100% acquisition of South African digital search marketing company, Synergize. Founded in 1999, Synergize is one of only a few Google Analytics accredited agencies in […]
by Herman Manson (@marklives) Publicis is buying out digital agency Synergize and launching a new unit within Saatchi & Saatchi South Africa, called Saatchi & Saatchi Synergize. AtPlay, the digital division of Saatchi & Saatchi, will be integrated into the new agency.
by Shaune Jordaan. There are a few emerging local and international trends that look set to have a big impact going forward.
by Carey Finn. Digital agency Hoorah’s strategy for embedding itself in the market has three core aspects: data, creativity and an atypical attitude to risk.
A new digital design and marketing agency, Kangela Digital, is focusing on serving travel, tourism and hospitality. Recently launched by Chris Corbet, a founder of Synergize Digital, the service offering includes digital design and custom website and application development, with a focus on usability, as well as SEO, paid advertising, influencer marketing and social media. […]
Four digital agency veterans, Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey, have launched Hoorah, a new data-driven creative agency. Jordaan, the CEO, was a former co-founder of Synergize, which was bought out by Publicis in 2013 and merged with Saatchi & Saatchi to form Saatchi & Saatchi Synergize. Taking on the CSO role […]