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#AgencyFocus: The studio behind SuzelleDIY & Tali’s Wedding Diary

by Sabrina Forbes. The production house that brought you viral shows such as SuzelleDIY and Tali’s Wedding Diary began as an idea in a bedroom.

Interview: Julia Anastasopoulos on building brand SuzelleDIY

by Herman Manson. Julia Anastasopoulos talks to us about partnering with brands, monetising her show and expanding content channels.

Ad of the Week: Takealot of this DIY Christmas Special with Suzelle

Suzelle DIY Christmas Special sponsored by Takealot

by Oresti Patricios (@orestaki) Suzelle DIY is a “Bitesized Do-It-Yourself Webseries” conceived by filmmaker and animator Ari Kruger and illustrator/designer Julia Anastasopoulos. In December 2014, online retailer Takealot.com used the holiday season and four episodes to promote the brand, as well as its wish list feature— and I think it’s a very clever association.

Ad of the Week: Suzelle meets Nataniël at Checkers

Checkers More Than You Expect TVC featuring Nataniel and Suzelle 02

by Oresti Patricios (@orestaki) I can’t always say that our choice for Ad of the Week is a ‘slam dunk’, but this week there’s no doubt. Checkers has scored a massive win by pairing its brand ambassador, Nataniël, with new local YouTube sensation, ‘Suzelle’ of Suzelle DIY.

Ad of the Week: Kulula’s #travelhaters you gonna love

McCann Johannesburg and Hammerhead TV for Kulula Don't be a #travelhater

by Oresti Patricios. kulula’s standout commercial comedy always raises chuckles, and its new TVC campaign — from McCann Johannesburg and Hammerhead TV — is alive with the laughs.